Corporate social responsibility and perceived fairness of price increases

نویسندگان

چکیده

Consumers care about the fairness of companies both in terms corporate social responsibility (CSR) engagement and prices. However, interplay between these domains is not yet well understood. Therefore, this study examines how consumers’ perceptions CSR affect their perceived price following a increase. Drawing on cue-utilization expectancy disconfirmation theory, authors propose that exacerbates negative effect increase fairness, because increases expectations which are violated through increases. These propositions tested three experimental studies with samples consisting approximately 3000 customers global furniture manufacturer retailer (Study 1), as participants acquired self-administered online consumer panel 2) Prolific 3). The experiments yield support for hypothesized effects reveal skepticism critical boundary condition. findings extend existing literature pricing reactions by examining role shaping to establishing central psychological mechanism.

برای دانلود باید عضویت طلایی داشته باشید

برای دانلود متن کامل این مقاله و بیش از 32 میلیون مقاله دیگر ابتدا ثبت نام کنید

اگر عضو سایت هستید لطفا وارد حساب کاربری خود شوید

منابع مشابه

Price Discrimination through Corporate Social Responsibility

A common form of Corporate Social Responsibility (CSR) by firms is to agree to donate a fixed portion of private good revenues to a charitable cause. In this paper we explore a new rationale for such CSR. We argue that linking private good purchase with charitable donations allows the firm to price discriminate between altruistic consumers who wish to make charitable donations out of their inco...

متن کامل

The Effects of Perceived Corporate Social Responsibility on Employee Attitudes

We explore the impact on employee attitudes of their perceptions of how others outside the organization are treated (i.e., corporate social responsibility) above and beyond the impact of how employees are directly treated by the organization. Results of a study of 827 employees in eighteen organizations show that employee perceptions of corporate social responsibility (CSR) are positively relat...

متن کامل

Individual and Corporate Social Responsibility

Individual and Corporate Social Responsibility Society’s demands for individual and corporate social responsibility as an alternative response to market and distributive failures are becoming increasingly prominent. We first draw on recent developments in the “psychology and economics” of prosocial behavior to shed light on this trend, which reflects a complex interplay of genuine altruism, soc...

متن کامل

Ethics and Corporate Social Responsibility

The ethics we find in companies contains the same elements as the ethics in the socio-economic context in which they operate. The aspirations and ethical levels of companies operating in certain countries differ substantially from those of companies operating in other areas, where the defence of the environment, social welfare, human rights, cooperation, assistance are expected and offered to a...

متن کامل

ذخیره در منابع من


  با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید

ژورنال

عنوان ژورنال: Psychology & Marketing

سال: 2022

ISSN: ['0742-6046', '1520-6793']

DOI: https://doi.org/10.1002/mar.21656